I had the privilege of being a guest on the Legal Bits podcast by Julie Finch, which is a wonderful platform to learn from and about business and entrepreneurship. During her lively show we discussed a bit of my philosophy behind marketing.
Too many businesses are getting generic, undistinguished content that is in their marketer's voice and not their own. Too many small businesses are being "held captive" by marketing packages that do not allow them to make any changes or shine as their own unique business.
I sincerely wish that whoever you hire to manage your social media presence, create your newsletter, or update your website content, you take the time to educate them on who you are and you see in their results that they have been listening.
Please take a break today for a quick, informative and fun discussion on marketing.