I had the privilege of being a guest on the Legal Bits podcast by Julie Finch, which is a wonderful platform to learn from and about business and entrepreneurship. During her lively show we discussed a bit of my philosophy behind marketing.
Too many businesses are getting generic, undistinguished content that is in their marketer's voice and not their own. Too many small businesses are being "held captive" by marketing packages that do not allow them to make any changes or shine as their own unique business.
I sincerely wish that whoever you hire to manage your social media presence, create your newsletter, or update your website content, you take the time to educate them on who you are and you see in their results that they have been listening.
Please take a break today for a quick, informative and fun discussion on marketing.
We often lose that feeling of hope when we are powering through one business task after another or one home chore after another. This year, I want us to remember it isn’t all about the strategic plan or the scrubbed bathroom. It’s about our physical and mental health.
The QSS event was led by the dynamic Ursula Mentjes of Sales Coach Now, and she brought with her a number of entrepreneurs to talk about topics like The Power of Meaningful Marketing Conversations, The Messy Art of the Breakthrough, and my favorite - Strap on a Pair.
I have a lot of mixed feelings about 2017 and I suspect I am not alone. The truth is, life will give us a hard path and many times we just do not know where it is taking us. So what are the things we can take charge of for the New Year?
In this second part of our interview, Eva Sabet of Swedish Crown Bakery shares her quest for making beautiful food with real ingredients, and the future vision she and husband Fari have for the business.